Selling on Amazon worldwide marketplace- Are you missing out?

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While I completely understand and support the view that it’s important for every product business to build and maintain their own retail website, SMEs simply can’t ignore the potential of the staggering number of customers that can find their product on AmazoN

Rethink strategy

Having worked closely with SMEs for past few years, I’ve observed a very similar pattern. Most businesses spend considerable amount of time setting up their e-commerce platforms and perfecting SEO. They also need to invest on various paid campaigns to increase the traffic to their E-Commerce websites. All this much before they sell their first item of product.

Creating a product is tough on it’s own then why should businesses not take advantage of the worldwide marketplace with infrastructure to support you in building your brand on international stage?

Amazon offers a ready-made platform to start selling while you build brand awareness and improve Brand recognition.

For a business starting up or introducing a brand-new product into the market, it’s important to have a mix of different strategies. Amazon also adds quick revenue stream while you build your own ecommerce platform and brand.

Sharing below some details of why businesses can’t ignore Amazon worldwide marketplace

  • It is single most recognised ecommerce platform in the world much ahead of its nearest competitor eBay.
  • It offers various seller setups. Seller can also have a dedicated Amazon store.
  • There are various order fulfilment options available to Amazon sellers.
  • You can protect your brand by registering into Amazon brand registry.
  • Almost nine in ten (86%) Brits are Amazon shoppers. More importantly, four out of ten Brits are now Amazon Prime members. (Mintel research).
  • Amazon prime offers enhanced experience of fulfilment to customers improving repeat orders and loyalty.
  • A staggering 63% of 16-24s and 52% of 25-34s in UK have access to prime fulfilment premium service. (Mintel research)
  • 64% of households in USA subscribe to Amazon Prime fulfilment.
  • Over 100 million users use Amazon Prime globally.
  • Amazon’s algorithm lets customers see a list of recommended products when on the site, and your product could catch the attention of a customer when they’re not even looking for you.

 

This doesn’t mean that SMEs should not invest in their own platform, but it wouldn’t be wise to ignore the benefits of a global platform specially while starting up.

If you need help with setting up your Amazon shop, please contact our team and they’ll be able to hand hold you through the process to make it stress free experience for you. We can get you setup and selling within a week. We also offer peace of mind by managing your Amazon store so all you need to do is innovate and improve your product further or in fact add onto your product portfolio while we manage the everyday hassles to keep selling

 

Web scrapping – Is your business benefiting?

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What is Web Scraping?

If you’ve ever copied the data off a website and used it then you’ve scrapped the data manually. When you automate it to get data intelligently and efficiently you use a software tool called as Web Scrapper.  Once the data is scraped, web scrapper will usually then export it in a more convenient format such as an Excel spreadsheet or JSON. Depending upon suitability, content of a page may be parsed, reformatted, searched its data copied into a database etc.

Web scraping or web harvesting solutions range from the ad-hoc, requiring human interactions, to totally automated systems that are eligible to transform entire web sites into structured data.

Web scrapping typically involves two stages

  • fetching pages (by crawler)
  • and extracting data from it (by scrapper)

web  crawling is an important component of web scraping, to fetch pages and data for later processing. Once fetched, then extraction can take place.

Why Web Scraping?

It’s a common knowledge that Data is ‘King’. The true power of web scraping lies in its ability to build and power some of the world’s most revolutionary business applications. ‘Transformative’ doesn’t even begin to describe the way some companies use web scraped data to enhance their operations, informing executive decisions all the way down to individual customer service experiences.

Some obvious examples of their frequent use are:

  • Real Estate listings scraping (in the real estate industry)
  • Scraping product data to build price comparison tools
  • Scraping website for new lead information
  • Using web scraping to assist with website transitions
  • Social Media scraping for sentiment analysis
  • Scraping stock prices for market analysis

 

Conclusion:

  • Web scraping is legal in general and won’t get you into trouble.
  • follow some basic rules like
  • Don’t overwhelm an online server
  • Don’t steal content
  • Give due credit to source of information
  • Do not download copies of documents that are clearly not in public domain.
  • If the information you scraped is not within the property right please take due permission to share it. Then share it out there for others to reuse it.
  • If you wrote an online scraper to access it, share its code (e.g. on GitHub) so others can have the benefit of it.

Best practices for responsive web design

 

Every new trend comes up in each field and web technology is a very emerging trend of this decade. Website is the mirror of every business so it’s more important to follow the best practices at the time of development.

In today’s vast and saturated online world, with stunning user experience, creative web design aren’t just sufficient things to have, they are a necessity for the website. Therefore today we spotlight on the best practices which should be followed at the time of web designing.

Responsive website

Responsiveness as the name suggests, responds to user’s viewport, device or platform.  The diversity in the device which is used to browse the website is growing larger. It’s too important to follow best practices that can adjust to any screen size.

When we are thinking about different devices the features and capacity are also different so we need to focus on the following points:

 

Speed of website  – Different devices have different processing power therefore the speed of a website is most important. The website always needs to be faster which will make the website compatible with every device.

Speed of the website depends on the website content and file which loads in the browser. To optimize website there are following best practices which are needed to be considered at the time of designing.

  • Minimize CSS and JS files – Website code should be reusable which made the file size smaller.
  • Gzip – Add gzip to the website which reduces the size of the file sent from the server.
  • Caching – Enable caching of the website so it will reduce the response time and make website fast.
  • CDN (content delivery network) – CDN boosts the speed of the website by caching content in multiple locations around the world. CDN servers are typically located closer to end-user than the host server or original server.

Responsive images –Images are a major factor and can make or break a website. There are so many ways to make the image responsive.

  • Using CSS property – We can make the image responsive by setting max-width using percentage.Responsive Image But this feature has a downside too. If image size is 3780px and our image container size is 700px then it takes more time to load image and website contain more images which make the site very slow. We can overcome this issue in the next point.
  • Different image sizes using the srcset attribute –We can add different size images in one single HTML tag using srcset attribute. We will use this attribute to tell the browser about different image sizes.Responsive image

Call to action button – CTA should be easy to find on the website. Call to action buttons are used to guide users for your goal conversions. It’s a part of the website where the user needs to click in order to take the action you want them to take. To create an effective call to action button that grabs user attention, follow the best practices which are as follows:

  • Stop designing the page, start designing user flows – as per the conversion sciences team, mobile CTA organized according to their priority. For example on the eCommerce site, you should order these call to action button like: “Continue shopping “, “View cart” and finally “checkout “. The order should be followed by eye movement from top to bottom. This Design flow allows us to create a positive user experience and profitable for the business.
  • Styling – Whatever the purpose of the button, but it needs to be more attractive. The designer has many reasons to style button but the end-user perspective is more valuable. The standard buttons are easier to locate on every device.

Above are the best practices to make the website more responsive & Interactive. We at iEngageIT, believe & follow the same practices and that’s the reason we have a large number of happy & satisfied clients who trust us & in return we favour them back with customized software services. We at iEngageIT listen to the client & understand the business, its need & its goal. Accordingly, we provide customised services & make sure we bring value to our client & their business. We have friendly & professional staff who always comes up with new & innovative ideas so as to help the business grow & not just this we believe in strong communication between client to iEngageIT & vice versa & in return you get responsive & timely services. Now that’s why we propose businesses to join hands with us & let us assist you with your business to achieve global heights.

 

Robotic Process automation: Swivel Chair Automation

You are at right place if you want to know about the Robotic process automation (RPA) in software industry.

RPA is one of the hottest technologies in the IT market today, mainly due to its potential to deliver huge benefits to companies. Broadly speaking, those possible benefits include workflow efficiencies, cost savings and accurate outcomes. Clearly the emerging technology is having a huge impact on the way enterprises perform day-to-day business processes. In IT industry, very few IT service companies  are into RPA software development and services.

Think of data sources around you in the form of webpages, spreadsheets, files, different kind of databases and desktop applications, this may be structured data or unstructured data. You want to gather that data and make a reusable structured data for further processing. You will go ahead and do manual copying and pasting that data or you will do manual data entry work. If you are using two different desktop applications, you need to swivel chair or your head for copying data from source application and pasting it to the target application to make structured data. This manual work will became a nightmare for you, if data is too big.

RPA will help you solve above swivel chair issue.

In banking sector, tasks such as opening accounts or processing mortgage applications can be automated with RPA, while insurance companies can use RPA to automate health claims. In the transport sector, RPA can be applied to the supply chain and logistics operations. The list of possibilities is nearly endless and beneficial to any business that deals with time taking laborious manual processes.

Kubera meets the world

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On  5th March, iEngageIT attended the LineUp Conf 2020 to celebrate International Women’s Day 2020 in Londonderry.

 We took a morning bus out from Belfast and reached the calm and scenic valley of Derry. A scenic walk from bus station along the Foyle embankment, overlooking peace bridge, brought us to the venue for the all-Ireland conference.

Met the ever-charming Camilla Long and amazing Alistair Cameron once in, along with some coffee and accompanying traybakes.

We couldn’t contain the excitement and quickly rushed into the auditorium inside.  It was a day full of intelligent insights, presentations and pitches. Day full of learning , sharing and celebrating the best of all Ireland. Heard about Elemental’s inspiration journey and the new innovative platform Solv from Concentrix

After the conference we all proceeded to Sandinos for an evening social. There finally got to meet the firebrand Mary McKenna and her Top 10 tips for female entrepreneurs along with Diane who mentioned her game changing 20 for 20 fundraiser for Hospice . The  team behind JourneyProtector won the startup pitch competition and along with £2020 they won the highly coveted support of 20 mentors as well. Nothing better than having 20 proven experienced mentors by your side.

We got the opportunity to unveil ‘Kubera’ .  This was the very first outing and introduction of Kubera to the world.

Kubera is being developed inhouse by the experienced and proven TeamiEngageIT. This is a (RPA) Robotic Process Automation based system.  It will not just auto enhance the data but will resolve the issues around tracking , reporting and  intelligent insights.

It has been an exciting 1st day out for Kubera and we can’t wait to share the rest of this journey with you all.

Introducing iEngageIT’s new website

Our first website launched in May 2016 and a lot has changed since then. We realised it was beyond time for our website to refresh visually, and functionally. That we have a very creative and talented inhouse website development team, which designed this website, is just one of many.

Same values, better defined.

What started as a one woman passion has now expanded into a diverse techteam based in UK and India.

#teamiEngageIT has grown from strength to strength, we’ve moved offices, expanded our technical capabilities, have developed variety of innovative and exciting solutions in cutting edge technologies, and have clients in UK/EU/USA.

But it’s our deep belief and commitment to our values and vision which guide us on our journey of achieving greater heights. Team iEngageIT shares them with you here>> .

Contextually.

It’s important to show who we are as a company, but even more important to tell what we can do for them to help their business succeed. We truly view every client and project as a partnership, so we wanted to reflect that throughout the site.

So, how did we accomplish this?

  • Highlighted our unique itap (iEngageIT technology alliance partnership) on the homepage with option to download the whitepaper from website.
  • Highlighting the iEngageIT services on the homepage with an easy to understand picture

and a more robust services page that not only lists our services at a high level but dives deeper, detailing each service on its own page .

  • Highlighted details of GDM (Global Delivery Model) and it’s benefits on the homepage
  • Added a ‘’Get an Appointment’ link that is carried throughout every page of the site making it easy for visitors who are interested to contact us directly through their preferred mail app.
  • Added sticky buttons throughout the website to guide and make it easier for visitors and users to get in touch with us.
  • Integrated Facebook messenger for all those who prefer to chat directly rather than send emails/or call directly. The chat is instantly replied by a member of #teamiEngageIT 24*7.
  • Built a better blog. This is something we’ve intended to do for a while but always struggled to make it happen while balancing client work. This year we made it a priority. We will also add categories and will eventually be adding a blog search to make it easier for visitors to filter through and find the content that is most relevant to them.
  • Highlighted our expanded team and added a careers section for those interested in joining our team.
  • Added client testimonials on the homepage so you can learn about us directly from our clients.
  • We are passionate and dedicated to the cause of making technology and it’s benefits accessible to all. We run a free IT support session for all and you can find details here

Visually.

Our branding didn’t need a complete overhaul by any means, but after three years, it definitely needed a refresh. We set out to enhance the look of the site both aesthetically and to improve usability.

So, how did we accomplish this?

  • Added a Video filmed inhouse in our Belfast office between our two team members Mani and John page to enhance interest through motion, as well as tell the story of our GDM Model and capabilities.
  • Added a brand-new service page for our support services. Our support services are designed and built by ITIL certified inhouse consultant. We added a very simple and easy to understand visual tables for various support packages here.
  • Selected new fonts to give ourselves more versatility. We still paired but we selected fonts that offered more styles and weights.
  • Pulled in larger, full-width images to better showcase our work on both the home page and throughout each featured work page.
  • Brought in more photography highlighting our services, our process, and our team to give visitors a glimpse of who iEngageIT is for those clients that haven’t yet met us in person.

We hope you’ve gotten a chance to browse around a bit and enjoyed the new experience. This was a true team effort and we’re excited with the result but let us know what you think – after all, it’s all about you. Do you like it? Or, how can we make it better? We always want to know how we can improve.