Selling on Amazon worldwide marketplace- Are you missing out?

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While I completely understand and support the view that it’s important for every product business to build and maintain their own retail website, SMEs simply can’t ignore the potential of the staggering number of customers that can find their product on AmazoN

Rethink strategy

Having worked closely with SMEs for past few years, I’ve observed a very similar pattern. Most businesses spend considerable amount of time setting up their e-commerce platforms and perfecting SEO. They also need to invest on various paid campaigns to increase the traffic to their E-Commerce websites. All this much before they sell their first item of product.

Creating a product is tough on it’s own then why should businesses not take advantage of the worldwide marketplace with infrastructure to support you in building your brand on international stage?

Amazon offers a ready-made platform to start selling while you build brand awareness and improve Brand recognition.

For a business starting up or introducing a brand-new product into the market, it’s important to have a mix of different strategies. Amazon also adds quick revenue stream while you build your own ecommerce platform and brand.

Sharing below some details of why businesses can’t ignore Amazon worldwide marketplace

  • It is single most recognised ecommerce platform in the world much ahead of its nearest competitor eBay.
  • It offers various seller setups. Seller can also have a dedicated Amazon store.
  • There are various order fulfilment options available to Amazon sellers.
  • You can protect your brand by registering into Amazon brand registry.
  • Almost nine in ten (86%) Brits are Amazon shoppers. More importantly, four out of ten Brits are now Amazon Prime members. (Mintel research).
  • Amazon prime offers enhanced experience of fulfilment to customers improving repeat orders and loyalty.
  • A staggering 63% of 16-24s and 52% of 25-34s in UK have access to prime fulfilment premium service. (Mintel research)
  • 64% of households in USA subscribe to Amazon Prime fulfilment.
  • Over 100 million users use Amazon Prime globally.
  • Amazon’s algorithm lets customers see a list of recommended products when on the site, and your product could catch the attention of a customer when they’re not even looking for you.

 

This doesn’t mean that SMEs should not invest in their own platform, but it wouldn’t be wise to ignore the benefits of a global platform specially while starting up.

If you need help with setting up your Amazon shop, please contact our team and they’ll be able to hand hold you through the process to make it stress free experience for you. We can get you setup and selling within a week. We also offer peace of mind by managing your Amazon store so all you need to do is innovate and improve your product further or in fact add onto your product portfolio while we manage the everyday hassles to keep selling

 

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Web scrapping – Is your business benefiting?

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What is Web Scraping?

If you’ve ever copied the data off a website and used it then you’ve scrapped the data manually. When you automate it to get data intelligently and efficiently you use a software tool called as Web Scrapper.  Once the data is scraped, web scrapper will usually then export it in a more convenient format such as an Excel spreadsheet or JSON. Depending upon suitability, content of a page may be parsed, reformatted, searched its data copied into a database etc.

Web scraping or web harvesting solutions range from the ad-hoc, requiring human interactions, to totally automated systems that are eligible to transform entire web sites into structured data.

Web scrapping typically involves two stages

  • fetching pages (by crawler)
  • and extracting data from it (by scrapper)

web  crawling is an important component of web scraping, to fetch pages and data for later processing. Once fetched, then extraction can take place.

Why Web Scraping?

It’s a common knowledge that Data is ‘King’. The true power of web scraping lies in its ability to build and power some of the world’s most revolutionary business applications. ‘Transformative’ doesn’t even begin to describe the way some companies use web scraped data to enhance their operations, informing executive decisions all the way down to individual customer service experiences.

Some obvious examples of their frequent use are:

  • Real Estate listings scraping (in the real estate industry)
  • Scraping product data to build price comparison tools
  • Scraping website for new lead information
  • Using web scraping to assist with website transitions
  • Social Media scraping for sentiment analysis
  • Scraping stock prices for market analysis

 

Conclusion:

  • Web scraping is legal in general and won’t get you into trouble.
  • follow some basic rules like
  • Don’t overwhelm an online server
  • Don’t steal content
  • Give due credit to source of information
  • Do not download copies of documents that are clearly not in public domain.
  • If the information you scraped is not within the property right please take due permission to share it. Then share it out there for others to reuse it.
  • If you wrote an online scraper to access it, share its code (e.g. on GitHub) so others can have the benefit of it.
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